YOU! The product

WATCHES

 

BEFORE WATCHES

Early BC: Most ancient civilizations rely on the movement of celestial bodies to determine time broadly defined by planting seasons and harvest times. 

Circa 2000 BCE: Stonehenge; Ancient Egyptian Sundials 

1500 BC: The Chinese and Egyptians develop simple sundials; easy to build, so a huge variety evolves all over the world during this time period. 

1400 BC: Some cultures measure time by burning oil, candles, or incense, and tracking how fast the substance burns away. 

325 BC: Water clocks are invented by the Greeks. 

From Clocks to Watches

1275: The mechanical clock is invented in England.

1300–1364: Three mechanical clocks are built to be displayed in public areas in Italy. An astronomical clock is introduced by Jacopo di Dondi in Padua in 1334; another clock, with a mechanism that strikes a bell to mark the hours, is completed in 1335 in Milan; and a third, which tracks hours, the sunrise, and the days of the month, is built by Giovanni de Dondi in Pavia in 1364.

1334: Astronomical clock by Jacopo de Dondi, Italy

1334: Astronomical clock by Jacopo de Dondi, Italy

1541: The Swiss watch industry is born. Reformer John Calvin of Geneva bans people from wearing jewelry, altering the future of Switzerland. Geneva's jewelers are forced to learn another craft and are taught the art of watchmaking by refugees from France and Italy.

1574: The first known pocket watch is created, but the inventor remains unknown. The watch, crafted in bronze, depicts Saint George slaying a dragon on the front and the Crucifixion on the back.

1574: The first known pocket watch is created, but the inventor remains unknown. The watch, crafted in bronze, depicts Saint George slaying a dragon on the front and the Crucifixion on the back.

1700: Clock ownership becomes widespread; manufacturers design clocks in all sizes and styles.

Decorative  sense is given to clocks - table clocks adorned with enamel paintings.

1770: Jean-Antoine Lepine creates a thinner movement, called the Lepine calibre, enabling watchmakers to make flatter watches that can be carried in "fob" pockets to conceal them from potential thieves. The Lepine calibre is still in use today. 

1812: the first wristwatch - Breguet creates a watch to fit on a wrist, for Caroline Murat, Queen of Naples. The watch was seen for the last time in 1855 when it was sent to repair then disappear. Source

1822: Nicolas Rieussec files a patent for a "timekeeper or device to measure the distance traveled, called a seconds chronograph". This is the birth of the era of the chronograph, or stopwatch. 

1914: By the end of World War I, wearing a wristwatch is the preferable form of timekeeping. 

1929: Antoine LeCoultre unveils for the world the smallest mechanical watch movement, the Caliber 101. It is listed in the Guinness Book of World Records.

1929: Antoine LeCoultre unveils for the world the smallest mechanical watch movement, the Caliber 101. It is listed in the Guinness Book of World Records.

1955: The first Caesium atomic clock, which keeps accurate time to within a few seconds every 100,000 years, is invented by Dr. Essen of the National Physical Laboratory.

1955: The first Caesium atomic clock, which keeps accurate time to within a few seconds every 100,000 years, is invented by Dr. Essen of the National Physical Laboratory.

 

The processes of insert an object into a world which he doesn't belong is quite complex, certain step have to be done in order to deconstruct it in the best way possible, the examples below are a sound deconstruction every single piece of sound produced by the object can create new worlds, sensation or feeling into the person's mind.

My idea was to observe different aspects of the the watch starting from the layers with using different materials to create my composition to lines to describe the  monotone sound produced. Some forms have a more logical semblance, like round forms with straight lines, bright backgrounds or abstract pattern.

This cover resembles the sound wave produced by the hands inside the watch the colour black in contract with red gives a violent tone to the book which combine with the Cold Mountain. I choose to use the same Serif kind of typeface in order to maintain the balance between the new and the old cover. 

 

Between Sounds

Silence_we literally ignore a frame of time which makes us uneasy, scary and curious. We take it for granted that every watch make noise an unforgettable Tick & Tack some times comforting sometimes just monotone and uncomfortable my physical representation of that little frame between every Tick & Tack is the black being a colour with such a density which silence is the sound we can listen to.

POWER

Power can be associated to different objects or believes.

Us human beings we have different forms to express power depending of how is the target some buy expensive objects, other build muscles, study, build military force but also objects itself gain power like a crown.

target for the book

Adults

Powerful people, with high influence in the society highly self-motivated.

top - Layout inspiration

Below - First Mock up

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Deconstruction of RED by The Economist

Objects can be defined by they colour, position, era, value, location, connotaction

The economist is taking a really simple object like a NewsPaper and giving a different meaning and reminding what can come inside using their brand colour - RED .

Video - 12 hours

Video - 12 hours

 

1957: Hamilton Watch Company produces the first successful electric watch

1969: Astronaut Neil Armstrong wears an Omega Speedmaster on his spaceflight to the moon. 

1970: Hamilton Watch Company introduces the world's first solid-state digital quartz-crystal wristwatch prototype. Named Pulsar, it uses LED (light-emitting diode) technology and has a bright red digital readout. 

1979: The Delirium is introduced as the thinnest watch in the world, measuring 1.98 mm. 

1983: Swatch introduces its first plastic Swiss quartz watch, marketing the line as affordable fashion items. 

1983: Swatch introduces its first plastic Swiss quartz watch, marketing the line as affordable fashion items. 

 

NEW ERA

Kirium T15 crafted in 5 grade titanium

Kirium T15 crafted in 5 grade titanium

With the new era, new material began to be used to produce more durable and expensive watches famous brands such as Rolex, Omega played a an important role. 

The integration of those materials affected visibility, importance, created status symbol they gave to a simple watch that was created so save a share of market in Switzerland a new meaning, relevance was given to specific brands, models and people creating a niche in the market.  

1999: Watch brands turn to space-age materials such as titanium and carbon fiber. TAG Heuer launches the Kirium T15, the first sports watch crafted in grade 5 titanium.

1999: Watch brands turn to space-age materials such as titanium and carbon fiber. TAG Heuer launches the Kirium T15, the first sports watch crafted in grade 5 titanium.

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