With this brief we aim to explore type in three dimensional form.
We are bringing type back to the human side of the screen.
In recent years there has been a trend amongst graphic designers to move away from the digitally rendered towards a more hands-on approach. This represents an eschewing of the digital aesthetic, rendered exhaustively in the 1990s, enabled by the advent of the Macintosh.
In Andrew Byrom’s foreword to FL@33’s book The 3D Type Book he states “Typographic design is going through a post-digital reaction.”
Karrie Jacobs in the foreword to Abbink and Anderson’s plainly titled book 3D Typography writes “The hunger to “rematerialize” type, as Katherine McCoy described it, is a direct response to type’s increasing dematerialization.” Joseph Egan writes as a foreword in Typoholic “A piece of type that you can touch, walk around and look through will always be more interesting than the same thing on a screen, if only because it is not what we are used to”.
The aim is to take a calendar month and treat the dates (days, hours, minutes perhaps) in 3D form. A2 format. The theme is TIME or a theme of your choice in relation to the month you choose. The materials you choose are part of your creative process. The finished design will be a photograph of your concept.
Research 3D type and type in the environment.